Our client had an outdated Customer App and wanted to replace this with a new app. The app should offer a great user experience (UX) so every non digital native would love to use the app. The new app should also personalize content to each individual user and contain fun elements. This all combined should be the basis of creating the new killer app that would gain a significant online retail market share in Poland.
The technical scope was to integrate with several back-end systems and develop an orchestration back-end solution that eventually will connect with the Customer App. From the functional angle we went through the user personas and discussed with marketing what the ideas were around social media and fun elements. Deep Dive To come up with a solution, we really need to understand each step of the current process and thereafter create the first outline of the desired situation. We analyzed the data and persona flows, thereafter fine tuned the existing designs and start drafting the technical architecture to handle a load of at least 2-3 million app downloads.
The app is very successful and reached the overall number 13 of the most popular apps in Poland, one place below TikTok. Besides a great UX, the Shakeomat is a great feature that contributed a lot to the popularity of the app. Personalization is key and works both ways, so Biedronka can see what people are interested in and also how they should anticipate with their assortment during the seasonality of the year.
Our Customer apps for supermarkets have become increasingly popular, offering convenience, personalized experiences, and additional features to enhance the shopping journey.
Here are some common features found in our customer apps for supermarkets:
Supermarket apps aim to provide a seamless and enhanced shopping experience, allowing customers to save time, find relevant information, and access personalized offers. These apps promote customer engagement, loyalty, and convenience by integrating various features into a single platform.
